E. T. Evangeline ¹, V. P. Gopal Ragavan ²

Affiliations
1 Department of Management Studies, Vel Tech High Tech Dr. Rangarajan Dr. Sakunthala Engineering College, Bharathiar University, Chennai – 600062, Tamil Nadu, IN
2 Department of Management Studies, Thangavelu Engineering College, Bharathiar University, Chennai – 600097, Tamil Nadu, IN

Abstract

Background Objectives: The main objective of this article is to conceptualize the instigating force of Organization Culture and Employee Motivation on Employee Engagement which ultimately turns out to be a key competitive advantage to the firm beating the competition in attracting top talent. Methods/Statistical Analysis: Review of literature is extensively employed in this article because it is merely based on facts and theories on the concept Employee Engagement. Many Employee Engagement and Culture reports by Aon Hewitt, DUP were reviewed to find the impact of Organizational culture and Employee Motivation on Employee Engagement. Findings: Successfully managing the employee encounter is one of the toughest challenges businesses face today. The top-performing companies know that an Employee Engagement strategy that is linked to bottom-line outcomes will help them win in the marketplace. Business and corporate houses should rewind their strategies towards shaping the organization culture as well as Employee Motivation by using 2015 as the time of change. By focusing on leveraging the right Organization culture, Employing Intrinsic as well as Extrinsic rewards, companies can improve retention and financial performance thereby paving way to lead a healthier competitive advantage. Applications/Improvements: This conceptual article on the impact of Organization Culture and Employee Motivation can be applied as an Employee Opinion Survey on their engagement levels. Through the survey organisations can get to know the level of Engagement/Dis-Engagement of the employees and take necessary steps to increase engagement levels among Employees. It also measures employee sentiment on things such as passion and pride - how passionate employees are about their work, how proud they are to tell people where they work, do they believe in the mission of the organization and do they feel their work is valued and their talents are well utilized.

Keywords

Conceptualizing, Employee Engagement, Employee Motivation, Instigating Force, Organization Culture

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